An awareness campaign created by the National CU Foundation will encourage credit union staff and members to raise awareness and funds for financial education in April. The campaign will kick off on Wednesday, April 3, “Financially Fit Day,” a dedicated day for credit unions and their members to become financially fit with various activities.
The campaign also includes an opportunity for credit union staff and members to “pledge their support” for financial education. The pledge will be answering a simple question such as “I pledge to support financial education by _______________”, with a variety of options to improve personal finances and/or to support the campaign.
The pledge form can be downloaded as a pdf document or taken and shared online via social media sites.
Credit Unions are also encouraged to include fundraising among staff and members for national and state financial education initiatives as part of this campaign, possibly with a casual or jeans day for staff. All donations from credit unions from this campaign will be spit 50/50 between the NCUF and the Michigan CU Foundation in support of their financial education initiatives to help consumers of all ages achieve financial freedom.
Participation ideas are included in a toolkit at financialeducation.coop, the website created for this initiative. Also included on the website are optional pledge forms and other campaign resources such as sample newsletter articles for leagues and CUs, sticker and wall pin-up templates, a sample flyer and statement stuffer, web buttons, and more to come. A campaign toolkit is available here.