Earlier this year the National CU Foundation and the Texas CU Foundation piloted a new initiative entitled “Credit Unions Support Financial Education: Leading the Way to Financial Freedom.” The project is a partnership with a few other state credit union foundations to raise awareness of financial education and also raise funds for NCUF and the state credit union foundations.
The pilot was a success and the State CU Foundation Network has encouraged the foundation to broaden the campaign for 2013, inviting all credit unions and leagues to participate. Therefore, NCUF is inviting your state and member credit unions to participate in the next campaign taking place in April, which is also National Financial Literacy Month.
The foundation is primarily looking to the leagues to help promote the campaign to their credit unions.
In order to join in this initiative, credit unions must commit to either (or both) of the following activities to fundraise among staff and members:
The campaign will kick off on Wednesday, April 3, which is “Financially Fit Day.” The idea is that there is one dedicated day for credit unions and their members to become Financially Fit. Credit union staff are encouraged to ask members to support financial education with a monetary contribution. Credit unions can become financially fit by participating in various FUNdraising activities on April 3 or throughout the month. Additional FUNdraising ideas are included in a toolkit at financialeducation.coop. Also included on the website are optional pledge forms and other campaign resources such as sample newsletter articles for leagues and CUs, sticker and wall pin-up templates, a sample flyer and statement stuffer, web buttons, and more to come.
For more information, check out the campaign toolkit.