MCUL & Affiliates CEO David Adams was quoted in a story on Computerworld.com about the importance of video in this age of new media.
The league created CUBE TV in 2008 after seeing success with videos posted on YouTube.
"As a trade association, one of our core functions is education and information for our industry," Adams says. While focused on the Michigan market, Adams and his team create information in a way that allows it to be shared with their counterpart state trade associations across the country.
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