Credit Union Support for Cooperative Advertising Nears $1 million 

More than 130 credit unions are supporting the 2013 CU Link cooperative advertising campaign with an average contribution of $7,290.

So far, credit unions have contributed $955,000. With CUcorp matching funds and an MCUL contribution of $286,000, the total media buy stands at $2.2 million. Last year's research showed a strong correlation between the consumer awareness of credit unions and the amount of the media buy. Research shows awareness at an all-time high of 64% in 2012, after a record media buy of $2.5 million.

Media buying must begin in March for an April start of the campaign. If you would like to contribute, send your check today to:

MCUL – Your DMA
Plymouth, MI 48170-8054

If you need additional information about the campaign, click here or contact your league representative.


Submissions to Monitor may be emailed. Bryan Laviolette is the editor of Monitor. Contact him by email or call (800) 262-6285, ext. 233. The newsletter of the Michigan Credit Union League is published Monday mornings or Tuesday mornings when Monday is a holiday. There is no Monitor the week after Christmas and the week after the Annual Convention and Exposition. The MCUL reserves the right to edit submissions for clarity and space.
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