The 2014 CU Link campaign officially launches April 21. In total, more 164 credit unions contributed nearly $1.11 million to this year’s campaign—surpassing 2013’s total. Twenty credit unions that did not make a contribution in 2013 made contributions in 2014.
This year’s media buy totals $2.4 million which includes the $286,000 MCUL contribution and the $1 million in matching funds from CU Solutions Group.
A new creative concept dubbed “Realizations” has been developed for 2014 that leverages the strategic platform of Own Your Money and key messages from 2013. This new concept capitalizes on the moment it hits consumers that it’s time to do something about their money — to make a positive change. It tells stories of people and their realizations about money, and how they can do better, pay less and keep more by joining a Michigan credit union.
For more information on the CU Link Campaign—including the new creative for 2014, click here.