From the Archives: February 2013

Growing and Measuring Website and Social Media ROI 

It’s not enough to deliver a fantastic website or a Facebook or Twitter page that get people clicking – your credit union is expected to deliver measurable results that meet its marketing objectives. That’s where Marketing Solutions comes in.

We can assist you in getting the tools in place to measure the effectiveness of your website by:

Boosting Social Media ROI
While it’s great to have a social media presence, if you can’t tie it to solid ROI factors it’s impossible to tell if it’s worth your credit union’s while. Research from digital marketing experts at Econsultancy and Adobe found that only 12 percent of companies could track bottom-line effects on revenues.

Marketing Solutions has the expertise to not only help your credit union uncover its true social media and website ROI with analytics, it can offer recommendations on how to get the most out of them.

To discover the difference comprehensive reporting can make to your credit union’s ROI, contact your CU Solutions Group business consultant at (800) 262-6285 or, or visit

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