From the Archives: April 2013

Get the most out of the CU Link Media Campaign 

The CU Link cooperative advertising campaign has launched on TV, radio, outdoor and online. Backed by a record total of more than $1 million in contributions from credit union, the campaign boasts $2.4 million worth of advertising plus an additional $500,000 provided to credit unions to spread the campaign to the grassroots level.

All of the media elements direct potential new members to  When potential members get to that site, we want to make sure that your credit union is listed properly.

All the information that appears in all credit union finders online, including and, are pulled from one credit union finder, “A Smarter Choice,”

Credit unions have the ability to update their own credit union information. Click here to access the page for your credit union. If you have never logged in before, click on the “please click here for our contact form.” Fill out the form and submit it. Your access will be verified and you will be sent a login ID and a password. You can than go to the “Update your Record” at the bottom of the page, where you will be able to update your credit union information including website link, branch locations, phone numbers, emails, etc.

All participating credit unions were also sent a CU Link marketing kit with instructions that tell you to create and maintain your profile page on This is VERY IMPORTANT.  We want to make sure that anyone who accesses will find your credit union profile with proper links to your website.

If you have any questions or issues about the Credit Union Finder “A Smarter Choice” email or your league representative.

All campaign information is posted on the Credit Union Link page at For any questions not answered there, contact Two staff members are responding to credit union inquiries.

Federal and State regulatory Issues

Previous Issues

Search Priority Report

MCUL Publications