From the Archives: June 2013

Marketing Campaigns to Help Your CU Grow 

The world of marketing has gone through a bit of a revolution over the past decade with advertising dollars slowly moving toward online advertising and social media. If your credit union is unsure what marketing channels are best for you – you’re not alone. The Financial Brand’s 2012 Bank & Credit Union Marketing Survey shows that old habits die hard. While 74% of the respondents say online advertising is more important this year, 49% say the importance of print advertising remains the same. So what’s a credit union to do?

If you’re like the survey respondents your biggest marketing challenges are stretched budgets, standing out from the crowd and growing wallet share. Well, guess what? You’re in luck! CU Solutions Group’s marketing team can work with your credit union to come up with a strategy to help accomplish all that and more. Plus, they’re skilled at finding the perfect marketing channel mix to meet your credit union’s goals. Learn more on the CU Solutions Group website or email or call (800) 262-6285 for more information.

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