From the Archives: August 2013

Affordable Advertising with Gas Station TV 

Looking for an affordable alternative to broadcast advertising that still has an impact? Then location-based video network advertising called “fourth screen” might be a viable solution for your credit union. Think of the last time you went to the movies or your gym, video networks in nontraditional venues are everywhere. According to Nielsen’s “Fourth Screen Network Audience Report,” the average audience for a primetime broadcast TV commercial was three million while the exposure in fourth screen environments was more than 35 million and at gas stations over 21 million – seven to ten times the audience.

Advertising through companies like Gas Station TV from CU Solutions Group lets your credit union target specific geographical areas near your branches at a cost far below traditional TV broadcast advertising and can complement your existing media mix. This type of advertising enables you to reach any type of localized segment you’re trying to reach, like a new branch opening. To learn more about Gas Station TV click here, email or call (800) 262-6285.

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