Page 20 - Michigan Credit Union League: 2018 Contact Q1
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REVAMPED TO
REENERGIZE:
2018 LENDING AND
MARKETING CONFERENCE
By Jennifer Ganem
At the beginning of every year, the Michigan Credit Union presentation will drive home the message of how credit
League (MCUL) Education and Events team emerges unions can be the driving force of positive impacts — for
from planning sessions with a slate of revamped events. individual members, groups, neighborhoods and beyond.
A perennial favorite, the MCUL & Affiliates Lending and
Marketing Conference is coming back with some fresh The agenda will go beyond the conceptual to showcase
features, including a networking activity that will serve actual products and services from vendors, with more
to open a dialogue between peers throughout the entire time being allotted during a dessert reception. On the
two-day event. first day of the conference, optional extended learning
sessions will be offered for large and small asset size
The conference is being held March 20-21, at the Amway credit unions on both lending and marketing topics.
Grand Plaza Hotel in downtown Grand Rapids. The pop- They will be facilitated by credit union peers who will be
ular event will be infused with resources and insights, showcasing projects their credit unions have supported.
including a look at the recently launched LifeSteps™
Wallet by CU Solutions Group®. LifeSteps Wallet offers Jennifer Watson, CEO of Limestone Credit Union, will
a wraparound container app that integrates with credit be showcasing “The Grind,” a coffee shop concept
unions’ brands and services. The app is designed to developed by the credit union’s education team, to
enhance credit unions’ mobile offerings while matching show students how possible it is to live and work in
important solutions with members’ major life events Manistique after finishing high school. The credit union
and everyday choices. received a grant from the Michigan Credit Union Foun-
dation to teach students about the ins and outs of
In addition to peer-to-peer networking and time to exchange starting a small business.
ideas with fellow participants during a new “speed dating”
format, attendees will leave energized from presentations, A social event is being planned for the evening of March
such as “The Daffodil Principle and Your Office Envi- 20 at the Grand Rapids Brewing Co., providing more
ronment,” delivered by Eric Gagliano, executive vice time for attendees to make valued contacts and to
president of client management at MarketMatch. exchange ideas.
During the session, attendees will have an opportunity Visit MCUL.org and watch for additional information about
to better understand their own ability to change the the MCUL & Affiliates Lending and Marketing Conference,
world through the use of two principles: having vision the place where Michigan credit union professionals go
and defining what they want change to look like. In a to stay current and look beyond when serving the needs
global industry based on cooperative principles, the of their members.
20 FIRST QUARTER 2018 I CONTACT
