Page 21 - Michigan Credit Union League: 2018 Contact Q1

CREDIT UNION GROWS
PARTNERSHIP TO BOLSTER
WEST MICHIGAN COMMUNITY

KELLOGG COMMUNITY CREDIT UNION
DOUBLES SUPPORT FOR UNITED WAY OF THE
BATTLE CREEK AND KALAMAZOO REGION

Last year, Kellogg Community Credit Union (KCCU) and United Way Cabinet. “With so many people and local

its employees pledged a record amount to United Way agencies dealing with economic hardship, we know

of the Battle Creek and Kalamazoo Region. The KCCU that the United Way’s resources are vital in helping

Board of Directors generously agreed to match KCCU our communities.”

employee contributions dollar for dollar, accounting for “The generosity and compassion of KCCU and its employ-

a donation of more than $18,000. ees impact our community in positive ways,” said

United Way is a nonprofit organization committed to Chris Sargent, president and CEO of United Way of the

raising resources for families and agencies in need. They Battle Creek and Kalamazoo Region. “With more dollars

bring together a variety of organizations and community donated and more employees engaged this year, they’re

leaders in order to tackle pressing issues of education, raising the bar on how each person can step up, partner

income, health and basic needs. with United Way and change the story for thousands

of people.”
“Our KCCU family truly believes in the impact and mission

of the United Way,” stated Jessica Bissenden, human Alongside this donation, KCCU also showed their

resource generalist and United Way campaign leader at support for United Way this year by being the exclusive

KCCU. “Our internal United Way campaign contributions sponsor for the United Way’s vehicle sweepstakes

more than doubled this year because of the passion and since its inception in 2012. During this time, KCCU has

dedication of our team members and board of directors. provided their branches as drop-off sites for the diaper

I am proud to be a part of the impact that KCCU and the drive and book drives, and by hosting a pop-up giving

United Way in partnership have in our local communities.” event at their Team Enrichment Day, where they awarded

$1,000 to a local nonprofit organization.
The partnership makes perfect sense — KCCU’s goal

of providing financial opportunity and lifelong value to Gerber Federal Credit Union also made a record

their members and communities directly coincides with donation to United Way, totaling more than $12,000

United Way’s goal to advance the common good by after an employee fundraiser and 50 percent match

creating opportunities for a better life for those in the from the credit union. These donations to United Way will

same communities. surely be felt in their respective areas, and a stronger

“Supporting local charities has always been a priority at relationship between Michigan credit unions and impactful
KCCU and we value our partnership with the United Way,” organizations will only yield better communities around
said KCCU CEO Tracy Miller, who also serves on the the state.

FIRST QUARTER 2018 I CONTACT 21