MCUL Partners with Pulsate to Help Credit Unions Drive Digital Growth
The Michigan Credit Union League (MCUL) has announced its partnership with Pulsate, the intelligent member engagement platform built for credit unions. This collaboration will provide credit unions with advanced tools to personalize digital interactions and deepen member relationships across online and mobile banking channels.
Through this partnership, Pulsate’s Opportunities Engine™, a platform that uses real-time member behavior to find impactful growth opportunities, will be brought to more credit unions. The solution helps credit unions identify and connect with members through targeted messaging delivered directly within their digital banking platforms.
“MCUL knows that credit unions are always looking for ways to make their digital banking stronger and more in step with members’ lives,” said MCUL President/CEO Patty Corkery. “This partnership with Pulsate supports that effort by helping create a more personalized experience for members, deepening an already trusted relationship.”
“We’re thrilled to join forces with MCUL to bring the Opportunities Engine™ to even more Michigan credit unions,” said Adam O'Connell, VP of Sales & Strategic Partnerships at Pulsate. “Credit unions are sitting on a goldmine of member insights, and our platform helps them turn that data into timely, relevant microengagements inside the channels members already trust. Together with MCUL, we can help credit unions accelerate growth, strengthen relationships, and ensure members never miss an opportunity that matters to them.”
Pulsate’s platform is already helping credit unions across the country drive measurable results, from increased loan conversions to significant gains in deposit product adoption and eStatement enrollment. The company’s focus on credit union products ensures personalized, secure and timely communications that meet members where they already are – within their trusted digital banking experience.
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