A Proven Movement. A Bold New Direction.
For more than two decades, Michigan has led the nation with a cooperative awareness effort that connects millions of people to the credit union difference. Now, we’re taking that success further — transforming Try a Credit Union into a movement that’s powered by authentic voices, community experiences, and local creators.
Why We’re Evolving
The next generation of members — Gen Z and younger Millennials — want more than ads. They want authenticity, relatability and connection. That’s why the 2026 Try a Credit Union campaign is pivoting from traditional media to a grassroots, creator-led model that blends digital reach with real-world engagement.
Our new hybrid approach combines the energy of live experiences (pop-ups, roadshows, campus events) with the impact of social-first storytelling from local influencers and members themselves. This evolution makes Michigan’s campaign more flexible, more inclusive and more exciting than ever.
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How This Benefits Your Credit Union
- Increased Visibility: Gain exposure through statewide influencer collaborations and grassroots events.
- Member Growth: Reach new audiences through peer-driven storytelling and authentic engagement.
- Brand Trust: Build credibility with the next generation through transparent, relatable voices.
- Leadership Recognition: Stand out as a leading credit union advancing the movement forward.
Download the 2026 Awareness Champions Benefits Packet
Let’s Lead the Next Chapter — Together
The Try a Credit Union campaign is evolving — and we want you at the center of it.
By joining as a Credit Union Awareness Champion, you’ll unlock exclusive benefits, creative collaborations and access to new marketing resources to elevate your credit union’s voice and impact.
Let’s reimagine awareness. Let’s build the movement that inspires Michigan’s next generation to say —
“It’s time to try a credit union.”
For more information, fill out the form linked below or contact your League Representative.
