Member Connection

LAFCU Earns National Marketing Award for YOU DO YOU Campaign

LAFCU has earned national recognition for its YOU DO YOU digital advertising campaign, receiving a bronze award in the digital advertising category of the 2026 Marketing Association of Credit Unions (MAC) Awards.

The campaign takes a different approach to traditional financial advertising by putting people at the center of the message. Rather than focusing on rates or products, YOU DO YOU celebrates individuality and recognizes that everyone’s financial journey looks different.

Featuring music-driven creative, relatable characters and bold visuals, the campaign appears across video, social media, digital billboards and other digital platforms. Developed in collaboration with Harvest Creative, the campaign was designed with a consistent creative approach that can be adapted across multiple financial products and platforms.

“We wanted to create something that felt different from traditional financial advertising — something that celebrated people rather than products,” said LAFCU Head of Creative Kellie Swiger. “YOU DO YOU reflects our belief that financial success isn't one-size-fits-all. It's about connecting with people as individuals and showing that LAFCU supports the goals that matter to them. Having that creativity recognized nationally is especially rewarding.”

The MAC Awards recognize creativity, strategy and effectiveness in credit union marketing nationwide. The 2026 awards were presented Sept. 17 in Scottsdale, Arizona.

View the YOU DO YOU campaign video here.